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Personalization with AI/ML: Crafting Tailor-Made Experiences at Scale
In the age of instant gratification, customers expect brands to know them as well as their favorite barista knows their coffee order. Fortunately, Artificial Intelligence (AI) and Machine Learning (ML) are here to save marketers from the daunting task of deciphering these preferences one by one. Let’s explore how AI/ML can revolutionize segmentation and personalization, ensuring every customer feels like the star of the show.
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