In the age of instant gratification, customers expect brands to know them as well as their favorite barista knows their coffee order. Fortunately, Artificial Intelligence (AI) and Machine Learning (ML) are here to save marketers from the daunting task of deciphering these preferences one by one. Let’s explore how AI/ML can revolutionize segmentation and personalization, ensuring every customer feels like the star of the show.

If marketing data were a house, it would resemble a disorganized hoarders house with unlabeled boxes strewn about the various areas of the house. Before you can use Artificial Intelligence (AI) to analyze your marketing data, it needs a deep clean. Using Search Ads 360 as our example, let’s explore how to tidy up your marketing data so AI can work its magic and you can focus on crafting those award-winning campaigns.

This past February, OpenAI announced its innovation, Sora, a cutting-edge video AI tool that is set to redefine the way creatives approach video production.  Well the wait is officially over,  as Sora has been released Exclusively available to ChatGPT Plus users today as part of the "12 Days of Shimpas" Sora offers a limited yet powerful suite of features designed to bring storytelling and visual expression to new heights. While it's not a one-prompt solution for feature films, Sora opens the door to unprecedented creative possibilities.

Amazon has officially entered the AI model race with the release of its new suite of models collectively known as Amazon Nova. Despite significant investments in companies like Anthropic, Amazon is forging its own path in the AI landscape, offering a range of models designed to cater to diverse needs across industries.

Want to get the most out of ChatGPT? 🧠✨ In this video, I’ll show you how to clean and manage ChatGPT's memory effectively for better performance and more personalized results.

At Microsoft Ignite 2024, the tech giant unveiled a broad array of AI innovations designed to transform business operations. While these advancements promise to streamline workflows and boost productivity, some executives are beginning to ask: Does the rapid deployment of AI tools come at the expense of quality? The buzz surrounding AI often highlights efficiency and scale, but questions remain about its tangible impact on work outcomes and whether businesses are prepared to manage the complexities of these tools effectively.

Join Kathleen Perley, founder of DemystifAI, for an exciting introduction to Perplexity's new shopping feature—arriving just in time for Black Friday! 🚀 Discover how this powerful AI tool can transform your holiday shopping experience with one-click purchases, personalized deal recommendations, and vendor integration through the Perplexity Merchant Program.

In the age of AI-driven analysis, data scientists are increasingly relying on tools like ChatGPT and other large language models to speed up workflows, analyze data, and generate insights. But there's an art to getting the best results out of these tools: it all comes down to how you craft your prompts. Writing effective prompts is quickly becoming a crucial skill for data scientists who want to extract meaningful insights and maximize productivity. Let’s dive into the key aspects of mastering prompt writing for data scientists.

Discover how ChatGPT’s advanced voice feature can revolutionize the way you and your team work with popular software like Excel! In this step-by-step guide, Kathleen Perley demonstrates how to enable and use this powerful feature on the desktop version of ChatGPT to analyze data and create pivot tables effortlessly.

As AI becomes increasingly woven into the fabric of everyday business, many leaders are left asking: How do we make sure we're using AI responsibly and effectively? Enter the AI Use Policy. If you're new to this concept, don’t worry—you’re not alone.

Discover the secrets to getting the most out of AI tools with our expert tips on advanced prompting techniques. Whether you're a beginner or an experienced user, this video will guide you through strategies to optimize your prompts and achieve more accurate and creative responses. Perfect for anyone looking to enhance their AI interactions and productivity.

AI has incredible potential to transform healthcare—improving diagnostics, enhancing patient care, and leading to better outcomes. Large Language Models (LLMs) like GPT-4 have shown impressive accuracy in diagnosing diseases, often even outperforming human doctors in studies. However, despite these advancements, recent findings reveal a surprising result: doctors using AI didn't perform any better than those without it, while ChatGPT alone did better than both groups.

Learn how to use AI to create songs and music with your kids.

Ready to build your own AI-powered web app? In this video, I’ll show you how to use Claude and simple prompt changes to create a fully functional web app, all without needing to be a developer! Follow along with a clear, step-by-step walkthrough that’s perfect for anyone curious about AI or looking to bring their ideas to life. Watch now and see just how easy it is to get started!

If you're a leader, you've likely heard the hype around agentic AI—systems touted as being autonomous, adaptable, and capable of tackling complex, multi-step tasks. Companies like Salesforce are promoting their tools with phrases like "Agent Force," but the reality is that many of these solutions are far from truly autonomous. Instead, they're advanced assistants still tethered to human oversight.

Join us in this week's episode of Tips for AI Insiders by Demystify as we delve into the AI tool MidJourney. Learn how to create stunning business graphics for newsletters, blogs, and more. We'll guide you through setting up your Discord account and MidJourney subscription, and show you how to effectively use the 'imagine' command. Discover the keys to crafting clear and concise prompts, and get tips on leveraging other AI tools like Claude for optimizing your MidJourney experience. Perfect for anyone looking to enhance their visual content creation with AI.

Welcome to this week's tips for AI trailblazers by Demystify. In this episode, we guide you through using AI tools to enhance your LinkedIn profile. Learn how to leverage the Teal Chrome extension to analyze and improve your headline and about section. Discover best practices, prompts, and recommendations tailored to your professional identity. We also explore using MidJourney to generate professional background images. Enhance your LinkedIn presence with these AI-driven strategies.

The Search Generative Experience (SGE) is the latest evolution in how we interact with information online, and it's a game-changer for executives. Announced hot on the heels of ChatGPT's new search capabilities, SGE is redefining how users engage with search engines, and it has significant implications for business leaders who rely on organic web traffic and digital lead generation.

Welcome back, AI Trailblazers! This week, Kathleen Perley, founder of DemystifAI, dives into one of her favorite AI-powered tools: Beautiful.ai. This innovative platform makes it easy to create dynamic, professional presentations with just a few clicks. Kathleen demonstrates how you can quickly design slides, customize layouts, and even integrate your data from tools like Google Sheets and Airtable.

Today, we're diving into the brand-new ChatGPT Search feature released by OpenAI! 🚀 We'll explore how this search tool brings conversational AI and real-time information together, and how it differs from Perplexity, a similar search-focused AI assistant.